PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA SHOWROOM TOYOTA PT. DUNIA BARUSA DI BANDA ACEH |
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BACA FULL TEXT ABSTRAK Permintaan Versi cetak |
| Pengarang | Muchsinul Amal - Personal Name |
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| Subject | CUSTOMER RELATIONS |
| Bahasa | Indonesia |
| Fakultas | Fakultas Ekonomi Univeristas Syiah Kuala |
| Tahun Terbit | 2014 |
Abstrak/Catatan ABSTRACT This study aims to empirically examine the effect of comitment, trust,orientation and comunication impact on the loyality of the showroom Toyota PT. Dunia Barusa Banda Aceh. The sampling method used in this research is purposive sampling method, is amethod that take sampling based on specific criteria. So selected 100 respondent a sample then it analyzed of the multiple analysis by which to test the partial and simultant effects. Found that partial directly, comitment, trust, orientation and comunication significant positive effect on loyality. While simultant comitment, trust, orientation and comunication effect on loyality Keywords: Comitment, Trust, Orientation and Comunication and Loyality | |
| Tempat Terbit | Banda Aceh |
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Tulisan yang Relevan PENGARUH ENTITATIVITAS TIM PENJUALAN PRODUK TERHADAP KEPUASAN PELANGGAN YANG DI MEDIASI OLEH KUALITAS LAYANAN (STUDI KASUS PADA DEALER MOBIL PT. DUNIA BARUSA BANDA ACEH) (Putri Raiyani, 2018) |
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