Abstract This study aims to partially and simultaneously analyze the influence of the variables of religiosity, promotion, education, and income on the interest of investing in the community in Syariah Cooperative 212 Banda Aceh. Based on 100 questionnaires distributed to respondents, using the Purposive Sampling technique and analyzed using multiple linear regression models, the results of the study showed that religiosity, promotion, education, and income simultaneously affected the interest in investing in the community in Banda Aceh 212 Islamic Cooperatives. While partially only the variables of religiosity, promotion, and income affect the investment interest of the people in Banda Aceh 212 Syariah Cooperative while the educational variable does not affect the investment interest of the people investing in the Banda Aceh 212 Islamic Cooperative. Keywords: Religiosity, Promotion, Education, Income, Investment Interest. Abstrak Penelitian ini bertujuan untuk menganalisis secara parsial dan simultan pengaruh dari variabel religiusitas, promosi, pendidikan, dan pendapatan terhadap minat berinvestasi masyarakat di Koperasi Syariah 212 Banda Aceh. Berdasarkan 100 kuesioner yang disebar kepada responden, dengan menggunakan teknik Purposive Sampling dan dianalisis menggunakan model regresi linier berganda, didapatkan hasil penelitian yang menunjukkan bahwa religiusitas, promosi, pendidikan, dan pendapatan berpengaruh secara simultan terhadap minat berinvestasi masyarakat di Koperasi Syariah 212 Banda Aceh. Sedangkan secara parsial hanya variabel religiusitas, promosi, dan pendapatan yang berpengaruh terhadap minat berinvestasi masyarakat di Koperasi Syariah 212 Banda Aceh sedangkan variabel pendidikan tidak berpengaruh terhadap minat berinvestasi masyarakat berinvestasi di Koperasi Syariah 212 Banda Aceh. Kata Kunci: Religiusitas, Promosi, Pendidikan, Pendapatan, Minat Investasi.