HUBUNGAN STRATEGI PROMOSI KESEHATAN DENGAN PENINGKATAN PERILAKU HIDUP BERSIH DAN SEHAT TATANAN RUMAH TANGGA DI WILAYAH KERJA PUSKESMAS KOTA LANGSA By : Junaidi NPM : 1409200180013 Komisi Pembimbing, Dr. Hajjul Kamil.,S.Kp.,M.Kep Dr. H. Said Usman.,M.Kes ABSTRAK Promosi kesehatan merupakan bagian integral dari pembangunan kesehatan nasional, melalui peningkatan kesadaran, kemauan dan kemampuan hidup sehat bagi setiap orang agar terwujud derajat kesehatan masyarakat setinggi-tingginya yang sesuai dengan tujuan dari Sustainable Development Goals (SDG’s). Tujuan penelitian adalah untuk mengetahui hubungan strategi promosi kesehatan dengan peningkatan perilaku hidup bersih dan sehat tatanan rumah tangga di wilayah kerja Puskesmas Kecamatan Langsa Baro Kota Langsa. Jenis penelitian kuantitatif dengan desain cross sectional study, besar sampel penelitian 566 responden, teknik pengambilan sampel menggunakan probability sampling dengan cara proportionate stratified random sampling. Alat pengumpulan data menggunakan kuesioner dengan hasil uji validitas pada 15 responden, semua pernyataan mempunyai corrected item-total item correlation yang lebih besar dari koefisien korelasi minimal; dianggap valid (0,3) dan semua pernyataan mempunyai reliabilitas cronbach alpha (>0,6). Analisa data menggunakan uji statistik chi square (fisher’s exact test) dengan derajat kepercayaan 95% (α=0,05). Hasil penelitian pada strategi promosi kesehatan mengungkapkan bahwa; advokasi (p-value =0,042), bina suasana (p-value =0,018) dan gerakan masyarakat (p-value =0,003). Hasil uji statistik lebih lanjut menggunakan regresi logistik diperoleh OR = 9,88 (p-value =0,024) pada gerakan masyarakat. Hasil penelitian ini menyimpulkan bahwa hubungan antara strategi promosi kesehatan; advokasi, bina suasana dan khusunya pada gerakan masyarakat mempunyai kekuatan hubungan paling besar yakni; 9,9 kali dengan peningkatan perilaku hidup bersih dan sehat tatanan rumah tangga di wilayah kerja Puskesmas Kecamatan Langsa Baro Kota Langsa. Harapan dari hasil penelitian ini adalah bagi instansi pemerintah khususnya dinas kesehatan lebih meningkatkan strategi promosi kesehatan dan sosialisasi tentang prilaku hidup bersih dan sehat tatanan rumah tangga. Kata kunci : strategi promosi kesehatan, prilaku hidup bersih dan sehat, tatanan rumah tangga. RELATIONSHIP BETWEEN HEALTH PROMOTION STRATEGY FOR IMPROVEMENT CLEAN AND HEALTHY LIVING BEHAVIOR OF THE HOUSEHOLD IN WORK AREA HEALTH CENTER, LANGSA By : Junaidi Std. Number : 1409200180013 Supervisor, Dr. Hajjul Kamil.,S.Kp.,M.Kep Dr. H. Said Usman.,M.Kes ABSTRACT Health promotion is an integral part of national health development, through increasing awareness, willingness and ability to live healthy for everyone in order to realize the highest degree of public health that is accordance with the objectives of the Sustainable Development Goals (SDG). The purpose of this study is to determine the relationship between health promotion strategies to improve clean and healthy living behaviors in the household in the in work area health center, Langsa Baro sub-district of Langsa city. The type of this research is quantitative with cross sectional study design, the sample size is 566 respondents, of which the sampling technique used probably sampling by proportionate stratified random sampling. The data collection tool used a questionnaire with the results of validity tests on 15 respondents, all statements have corrected item-total item correlation that greater than the minimum correlation coefficient which is considered valid (0.3) and all statements have Cronbach alpha reliability (> 0.6).Data analysis used the chi square test (fisher's exact test) with a confidence degree of 95% (α = 0.05). Research results on health promotion strategies revealed that; advocacy (p-value = 0.042), atmosphere development (p-value = 0.018) and community movement (p-value = 0.003).The results of further statistical tests using logistic regression obtained OR = 9.88 (p-value = 0.024) in the community movement.The results of research concluded that the relationship between health promotion strategies; advocacy, fostering atmosphere and especially in the community movement had the greatest relationship strength which was 9.9 times with the improvement of clean and healthy living behavior in the household setting in the working area of Langsa Baro District Langsa.The results of this study hoped to government especially the health department, to further improve health promotion strategies and socialize clean and healthy lifestyle behaviors in households. Keywords : health promotion strategies, clean and healthy lifestyle order, household.