DASAR PERTIMBANGAN KEHALALAN, THAYYIBAN DAN EKONOMI KONSUMEN DAGING AYAM DARI BEBERAPA PASAR DI KABUPATEN GAYO LUES ABSTRAK Penelitian ini bertujuan mengetahui dasar pertimbangan keyakinan konsumen terhadap kehalalan dan thayyiban, serta menganalisis hubungan antara status sosial ekonomi dengan alasan konsumen ketika memutuskan untuk membeli daging ayam di beberapa pasar dalam Kabupaten Gayo Lues. Penelitian dilaksanakan di Pasar Baru, Pasar Durin, dan Pasar Centong. Kajian ini dilakukan dengan pendekatan survei lapangan melalui wawancara responden menggunakan kuesioner terstruktur. Responden dipilih secara acak yaitu konsumen yang membeli daging ayam di tiga pasar tersebut. Kriteria responden adalah konsumen yang beragama Islam, berusia ≥ 20 tahun dan membeli daging ayam di lokasi penelitian. Data hasil penelitian dianalisis secara deskriptif. Dalam penelitian telah diwawancarai sejumlah 117 responden. Hasil penelitian menunjukkan bahwa sebagian besar konsumen (> 88%) menyatakan bahwa daging ayam yang dijual diyakini memenuhi standar kehalalan. Mayoritas konsumen menyebutkan bahwa keyakinan mereka atas dasar mengenal penyembelih dan beragama Islam (57,26%). Sebagian besar konsumen (> 80%) menyatakan keyakinan terhadap status thayyiban (aman, sehat dan utuh) dari daging ayam yang dijual di ketiga pasar tersebut. Bedasarkan hasil penelitian ini dapat disimpulkan bahwa status kehalalan dan thayyiban dari daging ayam sangat penting bagi konsumen di Gayo Lues. Namun demikian keyakinan mereka lebih bersifat mengenal penyembelih atau penjual. Kata kunci : Kehalalan, Thayyiban, Daging Ayam Basic Considerations of Thoughts, Thayyiban and Some Chicken Meat Consumer Economiesmarket in Gayo Lues District ABSTRACT This study aims to find out the basis for considering consumer confidence in halal and customs, as well as analyzing the relationship between socio-economic status and consumer reasons when deciding to buy chicken meat in several markets in Gayo Lues Regency. The research was conducted in Pasar Baru, Pasar Durin, and Centong Market. This study was conducted using a field survey approach through interviewing respondents using a structured questionnaire. Respondents were randomly selected, namely consumers who bought chicken meat in the three markets. The criteria for respondents were consumers who were Muslim, aged ≥ 20 years and buying chicken meat at the study site. The research data were analyzed descriptively. In the study, 117 respondents were interviewed. The results showed that most consumers (> 88%) stated that chicken meat sold was believed to meet halal standards. The majority of consumers mention that their beliefs are based on knowing slaughterers and Muslims (57.26%). Most consumers (> 80%) expressed confidence in the status of thayyiban (safe, healthy and intact) from chicken meat sold in these three markets. Based on the results of this study it can be concluded that the status of halal and thayyiban of chicken meat is very important for consumers in Gayo Lues. However, their beliefs are more familiar with slaughterers or sellers. Keyword : Halal, Thayyiban, Chicken meat