Abstrack. Quail is one type of bird that has the potential to be developed and increased production. In addition to producing meat, quail also produces eggs to meet the needs of animal protein for the community. One of the factors that influence business profits and the production of quail eggs is seeds. the large number of quail farms that do their own breeding cause uncontrolled quail marriage and tend to occur inbreeding which causes the genetic quality of quail to decline. One way to improve the genetic quality of quail cattle is to do crossbreeding which is expected to improve genetic quality and provide benefits. The purpose of this study was to determine the feasibility of Japanese quail nursery business (Coturnix coturnix japonica) with Hybrid which is maintained intensively. The results of the study showed that the breeding of quail crosses gave advantages in treatment P1, the income of Rp. 93,376, - while P2, Rp. 98,197, P3, amounting to Rp. 92,158, - and in treatment P4, Rp. 103,053, - with a business feasibility analysis obtained having good prospects and worthy of being a business. In treatment P1 and P2 with the value of R / C ratio 1.4 while in treatment P3 the value of R / C ratio is 1.3 and in treatment P4 get the value of R / C ratio 1.3. with the calculation of B / C ratio in treatment P1 and P2 obtained a value of 0.4, while the treatment P3 and P4 obtained the value of B / C ratio 0.3.