ABSTRACT This study examines the factors that influence attitudes, Subjective norms and perceived Behavior Control of BCA credit card users and its impact to the goodwill. The data is collected downtown in Banda Aceh. A total of 100 respondents were included using Multiple Linear Regression Analysis, the results showed that: 1) The attitude significantly influence consumer intentions BCA credit card users in Banda Aceh. 2) Subjective Norms significant effect on consumer intentions BCA credit card users in Banda Aceh. 3) Control Behavior perceived significant impact on consumer intentions BCA credit card users in Banda Aceh. Keyword :Attitude, Subjective Norm, Perceived Behavioural Control, Intention, Multiple Linier Regression, Credit Card. ABSTRAK Penelitian ini menguji faktor-faktor yang mempengaruhi sikap, Norma Subjektif, dan Kontrol Perilaku Persepsian terhadap pengguna kartu kredit bank BCA dan dampaknya terhadap niat. Data yang dikumpulkan terpusat di satu wilayah yaitu Banda Aceh. Sebanyak 100 responden dimasukkan menggunakan Analisis Regresi Linier Berganda, hasil penelitian menunjukkan bahwa : 1) Sikap berpengaruh signifikan terhadap niat konsumen pengguna kartu kredit bank BCA di Banda Aceh. 2) Norma Subjektif berpengaruh signifikan terhadap niat konsumen pengguna kartu kredit bank BCA di Banda Aceh. 3) Kontrol Perilaku Persepsian berpengaruh signifikan terhadap niat konsumen pengguna kartu kredit bank BCA di Banda Aceh. Kata Kunci : Sikap, Norma Subjektif, Kontrol Perilaku Persepsian, Niat, Analisis Regresi Linier Berganda, Kartu kredit.