Abstrak

Baca Juga : PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI (SIA) TERHADAP KINERJA PERUSAHAAN (STUDI EMPIRIS PADA USAHA MIKRO KECIL DAN MENENGAH DI KOTA BANDA ACEH) (T.Irzal Rizki Mauliansyah, 2019) ,

Baca Juga : PENGARUH KAPABILITAS PERSONAL, PELATIHAN DAN DUKUNGAN MANAJEMEN PUNCAK TERHADAP KINERJA SISTEM INFORMASI AKUNTANSI PERUSAHAAN PERBANKAN DI KOTA BANDA ACEH (Romi Rizki Ananda, 2016) ,

an dari penelitian ini adalah (1) secara tidak langsung mass customization melalui karakteristik informasi sistem akuntansi manajemen memberikan pengaruh positif lebih besar terhadap kinerja perusahaan, (2) strategi mass customization memberikan pengaruh positif terhadap kinerja perusahaan, (3) strategi mass customization memberikan pengaruh positif terhadap karakteristik informasi sistem akuntansi manajemen, (4) karakteristik informasi sistem akuntansi manajemen yang bersifat broadscope memberikan pengaruh positif terhadap kinerja perusahaan. kata kunci: mass customization, kinerja perusahaan, broad scope ? abstract this study aims to (1) analyze the effect of the application of mass customization strategies on company performance through the characteristics of management accounting system information that is broad scope, (2) analyze the effect of applying mass customization strategies on company performance, (3) analyze the effect of applying mass customization strategies to the use of management accounting system information that is broad scope, (4) analyzing the effect of the use of management accounting information system that is broad scope on company performance.the population of this research is 126 travel companies in banda aceh. purposive sampling technique was used as the sampling technique in this study. this study is a study that uses primary data through the distribution of questionnaires to respondents. in this study, data analysis will be carried out using path analysis. the conclusions from this study showed that (1) indirectly, mass customization through the characteristics of management accounting system information has a greater positive influence on company performance, (2) mass customization strategies have a positive influence on company performance, (3) mass customization strategies provide positive influence on the characteristics of management accounting system information, and (4) characteristics of characteristics of management accounting system information that is broadscope have a positive influence on company performance. keywords: mass customization, company performance, broad

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