Abstrak

Baca Juga : PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS NASABAH JASA PERBANKAN DI BANDA ACEH (Ramzan Royadi, 2015) ,

Baca Juga : PENGARUH KUALITAS PELAYANAN DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH PT. PEGADAIAN SYARIAH CABANG BANDA ACEH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI (Desy Asrina, 2019) ,

wa religiositas dan kualitas layanan berpengaruh signifikan terhadap kepuasan nasabah; kepuasan nasabah berpengaruh signifikan terhadap loyalitas nasabah; religiositas dan kualitas layanan berpengaruh signifikan terhadap loyalitas nasabah baik secara langsung maupun secara tidak langsung melalui kepuasan nasabah. kata kunci: religiositas, kualitas layanan, kepuasan nasabah, dan loyalitas nasabah. abstract abstract of final paper submitted to the examination committee in partial fulfilment of the requirements for the degree of master of management on the graduate program of syiah kuala university the effect of religiosity and service quality on customer satisfaction and its impact on priority customer loyalty of sharia mandiri bank branch banda aceh by: deddy sunandar mahfuz npm: 1701202010023 specialization: marketing management supervisor : dr. permana honeyta lubis, m.m. co-supervisor : dr. sorayanti utami, s.e, m.m. this research aimed to analyze the effect of religiosity and service quality on customer loyalty both directly and indirectly through customer satisfaction. the sampling technique used was simple random sampling with the size of respondents as many 89 priority customers of sharia mandiri bank branch banda aceh. data analysis technique used was structural equation model (sem). the results showed that religiosity and service quality have a significant effect on customer satisfaction; customer satisfaction has a significant effect on customer loyalty; religiosity and service quality have a significant effect on customer loyalty both directly and indirectly through customer satisfaction. keywords: religiosity, service quality, customer satisfaction, and customer loyalty.

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