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YANTI ZULITA. A MULTIMODAL ANALYSIS OF SHOP SIGNS IN BANDA ACEH. Banda Aceh : Fakultas Pascasarjana Universitas Syiah Kuala, 2020 |
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AbstrakAbstract
name : yanti zulita
student no. : 1509200080026
study program : master’s degree in english education
department : english education
title : a multimodal analysis of shop signs in banda aceh.
keywords: critical discourse analysis, denotation, connotation, visuality, and spatiality.
this study was aimed at discovering the connotation and denotation that can be interpreted in shop signs found in banda aceh. additionally, it also sought for the visuality, spatiality, and gestures that can be interpreted in shop signs found in banda aceh. this study used a qualitative approach in carrying out the research process, that is, the critical discourse analysis. the subject of this study was the shop signs which can be found around the main streets of banda aceh city, while the object of this study was all the texts, pictures, and symbols contained in the signs. the data collection was done by taking pictures of the shop signs around banda aceh city. the data analysis
Baca Juga : ANALISIS KEPUASAN KONDUMEN WARUNG KOPI DI KOTA BANDA ACEH (Riswan Syah Putra, 2014) ,
Baca Juga : PENGARUH ECOLABELED-ECOPRODUCT TERHADAP GREEN BUYING BEHAVIOUR DENGAN BRAND CREDIBILITY SEBAGAI VARIABEL MEDIASI PADA THE BODY SHOP BANDA ACEH ( IKHSAN MIZANI FURQAN, 2016) , as carried out by using coding analysis and three-step analysis. in the coding analysis, the data were coded and categorized before they were concluded. later, in the three-step analysis, the data were also further displayed to ease the interpretation. the results show that the denotations found in the shop signs are mostly the shop names, pictures, and philosophical symbols. concerning connotation, most meanings carried out in the shop signs are culturally interpreted. later, concerning the visuality, the color used depends on the shop types whether it is black and white to highlight classiness and youthfulness, colorful colors for baby shops, and appetizing colors for desert shops. with regard to the spatiality, most of the important information is placed on the left and the center part of the board sign. this is aimed to ease the information recognition. lastly, the gestures are rarely used in the shop signs. it was only found in coffee shop which is the steaming coffee cup, flying balloon in baby shops. Pengarang tidak dapat memberikan Full Text secara langsung, untuk mendapatkan full text silahkan menghubungi email pengarang : yanti_zulita@yahoo.com atau dapat mengisi Form LSS di bawah. Literature Searching ServiceTulisan yang relevan AN ANALYSIS OF SEMIOTIC SIGNS IN ROMANCE MOVIE POSTERS (Darliati, 2020) ,ISOLASI DAN IDENTIFIKASI BAKTERI AEROMONAS SP PADA IKAN MAS KOKI (CARRASIUS AURATUS) DARI BEBERAPA PET SHOP DI KOTA BANDA ACEH (Muhammad Zulfan, 2016) , A GENRE ANALYSIS OF RHETORICAL PATTERN OF ADVERTISEMENTS IN ACEH (IZZATUL RIZKI, 2019) , |
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Terkini
PROSPEK EKSPOR KOPI ARABIKA ORGANIK BERSERTIFIKAT DI KABUPATEN ACEH TENGAH |
ANALISIS KOMPARATIF TINGKAT PENDAPATAN USAHATANI PADI SAWAH IRIGASI DAN PADI SAWAH TADAH HUJAN BERDASARKAN STATUS PENGUASAAN LAHAN DI KECAMATAN KUTA COT GLIE KABUPATEN ACEH BESAR |
KAJIAN PEMASARAN DAN KEUNTUNGAN PETANI KACANG TANAH DI KECAMATAN DARUSSALAM KABUPATEN ACEH BESAR |
STUDI PENDAPATAN RUMAH TANGGA PERTANIAN DI DATARAN TINGGI (KASUS DESA URING KECAMATAN BUKIT KABUPATEN BENER MERIAH) |
ANALISIS PENDAPATAN USAHATANI TEMBAKAU DI KECAMATAN BANDAR BARU KABUPATEN PIDIE JAYA |