Abstrak

Baca Juga : ANALISIS REALISASI ANGGARAN PADA KANTOR DINAS KEBUDAYAAN DAN PARIWISATA DI KOTA BANDA ACEH (Nurhaliza, 2014) ,

Baca Juga : STRATEGI HUMAS DINAS PARIWISATA KOTA BANDA ACEH DALAM MEMBANGUN BANDA ACEH SEBAGAI KOTA PARIWISATA (MOHD ARIEF MAULANA, 2019) ,

yang telah dilakukan, diperoleh hasil bahwa strategi yang dilakukan dalam proses promosi kota banda aceh sebagai kota pariwisata yaitu: 1. membangun kota banda aceh sebagai kota wisata yang memiliki ciri khas, 2. membangun kerjasama pariwisata dengan daerah di sekitar kota banda aceh, 3. menggelar event tahunan, 4. menggelar promosi diluar negeri, 5. promosi wisata kota banda aceh melalui media sosial, 6. pemberdayaan masyarakat, 7. meningkatkan kunjungan wisatawan. adapun hambatan yang masih dijumpai dalam strategi promosi kota banda aceh sebagai kota pariwisata yaitu, masih kurangnya pemahaman masyarakat sekitar lokasi objek wisata dari terhadap nilai positif dari adanya lokasi objek wisata. kata kunci : strategi komunikasi, dinas parawisata, banda aceh abstract this research entitled "public relations strategy of the banda aceh government tourism office in developing banda aceh as a tourism city" aims to get an overview of the communication strategy undertaken by the banda aceh tourism office towards banda aceh as a tourism city, obstacles in promoting banda aceh as a tourism city, and efforts made to overcome obstacles in promoting banda aceh as a tourism city. the theory used is the theory of planning, used as a reference by researchers as a theoretical foundation in research because it can change a situation to achieve the intended purpose with the aim of solving problems in the future through stages. this research is a qualitative research with descriptive type. there are 5 informants in this study. data collection methods used are interviews, observation, and documentation. based on the research that has been done, the results obtained are that the strategy undertaken in the promotion process of the city of banda aceh as a tourism city is starting from compiling an annual program in the chairming of the banda aceh city, collaborating with the municipal government around the city of banda aceh, collaborating with travel travel trips at regional, national and international levels, as well as promoting through social media instagram and also using the official website to provide information about tourism in the city of banda aceh. constraints such as the lack of understanding of the community around the location of the tourist attraction of the positive value of the location of the tourist attraction, there are still statements that are still unfamiliar with the condition of banda aceh resulting from a history of ongoing conflict in aceh. keyword : communication strategy, government tourism office, banda

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