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AZMI ATI. EFEK MEDIASI KEPUASAN DAN REPUTASI BANK PADA PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH (STUDI KASUS BANK SYARIAH MANDIRI CABANG BANDA ACEH). Banda Aceh : Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala, 2019 |
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AbstrakAbstract
this study to determine the effect of service quality on customer loyalty and to find out how a mediation variables such as bank’s reputation and custumer satisfaction effect on service quality and customer loyalty. the samples on this research were 160 respondent and all of which were customer of bank of syariah mandiri banda aceh. structural equation model (sem) using amos application was used as the metode of this research. the result of this research indicate that service quality significantly effected both of bank’s reputation and customer satisfaction, but did not effect on customer loyalty. the other side, both of mediation variables such as customer satisfaction effected on customer loyalty. the conclusion was the service quality will affect significantly the customer loyalty if only with customer satisfaction variables. it is expected the leadership of bank syariah mandiri banda aceh continues to improve customer satisfiction customers become confident of
Baca Juga : PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS NASABAH JASA PERBANKAN DI BANDA ACEH (Ramzan Royadi, 2015) ,
Baca Juga : PENGARUH KUALITAS PELAYANAN DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH PT. PEGADAIAN SYARIAH CABANG BANDA ACEH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI (Desy Asrina, 2019) , g to use the products that are taught by the bank syariah mandiri banda aceh. keywords: service quality, bank’s reputation, customer satisfaction and customer Pengarang tidak dapat memberikan Full Text secara langsung, untuk mendapatkan full text silahkan menghubungi email pengarang : azmiati30@gmail.com atau dapat mengisi Form LSS di bawah. Literature Searching ServiceTulisan yang relevan PENGARUH KUALITAS PELAYANAN, BAURAN PEMASARAN, DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH DI PT. BANK ACEH SYARIAH (Faiz Abrar, 2019) ,FAKTOR-FAKTOR YANG MEMPENGARUHI REPUTASI BANK SYARIAH MANDIRI KANTOR CABANG ACEH DI KALANGAN PENGUSAHA USAHA MIKRO KECIL MENENGAH (MAULIDIA, 2019) , DAMPAK KINERJA PELAYANAN, PERCEIVED VALUE, DAN KEPERCAYAAN TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN NASABAH BRI SYARIAH CABANG BANDA ACEH (Irmalizar, 2018) , |
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Terkini
PROSPEK EKSPOR KOPI ARABIKA ORGANIK BERSERTIFIKAT DI KABUPATEN ACEH TENGAH |
ANALISIS KOMPARATIF TINGKAT PENDAPATAN USAHATANI PADI SAWAH IRIGASI DAN PADI SAWAH TADAH HUJAN BERDASARKAN STATUS PENGUASAAN LAHAN DI KECAMATAN KUTA COT GLIE KABUPATEN ACEH BESAR |
KAJIAN PEMASARAN DAN KEUNTUNGAN PETANI KACANG TANAH DI KECAMATAN DARUSSALAM KABUPATEN ACEH BESAR |
STUDI PENDAPATAN RUMAH TANGGA PERTANIAN DI DATARAN TINGGI (KASUS DESA URING KECAMATAN BUKIT KABUPATEN BENER MERIAH) |
ANALISIS PENDAPATAN USAHATANI TEMBAKAU DI KECAMATAN BANDAR BARU KABUPATEN PIDIE JAYA |