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IZZATUL RIZKI. A GENRE ANALYSIS OF RHETORICAL PATTERN OF ADVERTISEMENTS IN ACEH. Banda Aceh : Universitas Syiah Kuala, 2019 |
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AbstrakAbstract
name : izzatul rizki
student no. : 1609200080027
department/program : english education/graduate
title : a genre analysis of rhetorical pattern of advertisements in aceh
keywords: genre-based approach, multimodal text, rhetorical pattern, visual imageries
indonesian government has been adapted genre based approach and school literacy movement ‘gerakan literacy sekolah (gls)’ in designing curriculum, thus both english teachers and students master that aspects, particularly in teaching multimodal text. this study aimed at describing the rhetorical pattern of advertisement in aceh, particularly the acehnese governor candidates’ posters during the governor election in 2017. the objects of this study were the strategies used to convince the argument or so-called rhetorical pattern and visual imageries as well as how text is making meaning through visual resources. the design of this study was descriptive qualitative research. to obtain the data the
Baca Juga : METHODS APPLIED BY THE TEACHERS IN TEACHING SPEAKING FOR GRADE XII OF SENIOR HIGH SCHOOL STUDENTS (A QUALITATIVE STUDY AT SMAN 2 BANDA ACEH) (FRILLA GEUBRINA DJUFRI, 2014) ,
Baca Juga : USING GENRE BASED APPROACH IN TEACHING WRITING (Try Wulandari, 2014) , rcher used document. the result of this study revealed that the posters applied six strategies: form-based strategy, cognitive irritation strategy, repetition, rational and emotional strategy, address social norm and the use of declarative sentence. in addition, the visual imageries of the poster were utilized visual resources such as acehnese traditional colors, candidates’ photograph and words or texts. in conclusion, by exploring the rhetoric of the local advertisement, it can expand the material of teaching text structure, language feature and social function of the advertisement text and also enhance students’ visual literacy skill in accordance to the cultural aspect. Pengarang tidak dapat memberikan Full Text secara langsung, untuk mendapatkan full text silahkan menghubungi email pengarang : izzatul.r@mhs.unsyiah.id atau dapat mengisi Form LSS di bawah. Literature Searching ServiceTulisan yang relevan EXPLORING RHETORICAL PREFERENCES IN STUDENTS’ INTRODUCTION SECTION OF UNDERGRADUATE SCRIPT (Novalia Rizkanisa, 2017) ,THE APPLICATION OF PROCESS GENRE APPROACH IN IMPROVING STUDENTS’ WRITING ABILITY (AN EXPERIMENTAL STUDY FOR SECOND GRADE STUDENTS AT NURUL ULUM PEUREULAK) (FADHLIATUL GHINA, 2016) , TEACHING SPEAKING BY USING HYPNOTIC LANGUAGE PATTERN THROUGH SUGGESTOPEDIA FOR SECOND GRADE OF JUNIOR HIGH SCHOOL STUDENTS (M. Khairul Anwar, 2014) , |
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Terkini
PROSPEK EKSPOR KOPI ARABIKA ORGANIK BERSERTIFIKAT DI KABUPATEN ACEH TENGAH |
ANALISIS KOMPARATIF TINGKAT PENDAPATAN USAHATANI PADI SAWAH IRIGASI DAN PADI SAWAH TADAH HUJAN BERDASARKAN STATUS PENGUASAAN LAHAN DI KECAMATAN KUTA COT GLIE KABUPATEN ACEH BESAR |
KAJIAN PEMASARAN DAN KEUNTUNGAN PETANI KACANG TANAH DI KECAMATAN DARUSSALAM KABUPATEN ACEH BESAR |
STUDI PENDAPATAN RUMAH TANGGA PERTANIAN DI DATARAN TINGGI (KASUS DESA URING KECAMATAN BUKIT KABUPATEN BENER MERIAH) |
ANALISIS PENDAPATAN USAHATANI TEMBAKAU DI KECAMATAN BANDAR BARU KABUPATEN PIDIE JAYA |