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Baca Juga : FAKTOR-FAKTOR KEMENANGAN MUZAKIR MANAF-TA KHALID DALAM PEMILIHAN GUBERNUR ACEH PADA PILKADA TAHUN 2017 DI ACEH SELATAN (Muhammad Luthfi, 2018) ,

Baca Juga : PERBANDINGAN STRATEGI POLITICAL MARKETING PASANGAN IRWANDI YUSUF - NOVA IRIANSYAH DENGAN MUZAKIR MANAF - TA KHALID PADA PILKADA ACEH 2017 (ANDRI SUSARNO, 2018) ,

sil penelitian ini menunjukan bahwa partai aceh memiliki peran sekaligus kelemahan dalam mendulang suara di pilkada gubernur aceh tahun 2017. tiga peran tersebut adalah infrastruktur politik, sejarah dan koalisi partai politik. sementara tiga kelemahannya adalah faktor internal, eksternal, dan kinerja partai pada periode sebelumnya. penelitian ini juga menyarankan agar ada perubahan yang komprehensif dan meyeluruh bagi pa demi kejayaan di masa depan. kata kunci: pilkada, partai aceh, peran, kelemahan. abstract partai aceh (aceh party) can be categorized as the largest political party in aceh. it is because their success in achieving two consecutive winner in election. because of the mou of helsinki, political struggle of gam shifted into partai aceh. in the 2017 aceh governor election, partai aceh as well as its coalition that consist of several political parties nominated the pair of muzakir manaf-ta khalid as their governor-vice governor candidates. ironically, the huge coalition of political parties was defeated by a pair candidates with a smaller coalition: irwandi yusuf-nova iriansyah. this study aims to determine and analyze the effectiveness of partai aceh in getting votes in the aceh governor election in 2017. it is including the analysis about the strengths factor and weaknesses of partai aceh. this research utilizes two theories as the basis of its theoretical framework, namely the theory of political marketing and the elite theory. this research is a qualitative research that seeks information based on literature, observation and interview. the finding of this research shows that the aceh party had role as well as weakness in getting votes in the election of governor of aceh in 2017. the three roles are political infrastructure, history and the coalition of political parties. while they are three weaknesses, namely the internal factors, external, and party’s performance in the previous period. this research also suggests that it is compulsory for pa to do a comprehensive and holistic change to achieve glory in the future. keywords: local election, partai aceh, role,

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