Abstrak

Baca Juga : ANALISIS RESPON PENGGUNA TERHADAP BENTUK DESAIN PUSAT PERBELANJAAN DI KOTA BANDA ACEH (STUDI KASUS: SUZUYA MALL) (NOVA SYAHRIKA, 2019) ,

Baca Juga : EVALUASI KARAKTERISTIK KEBUTUHAN LAHAN PARKIR DI SUZUYA MALL KOTA BANDA ACEH. (JUMADIN, 2017) ,

ri penelitian ini dapat disimpulkan bahwa variabel pusat perbelanjaan modern berpengaruh terhadap sosial ekonomi dan perilaku masyarakat. faktor sosial ekonomi terdiri dari harga, pendapatan, dan selera. sedangkan faktor non ekonomi (perilaku konsumen) terdiri dari lokasi, keragaman barang, pelayanan dan fasilitas. oleh karena itu, bagi pihak manajemen pusat perbelanjaan modern selaku produsen hendaknya lebih memperhatikan dan meningkatkan indikator-indikator yang menjadi pertimbangan konsumen dalam memilih tempat belanja. kata kunci : sosial ekonomi, perilaku konsumen, pusat perbelanjaan modern. abstract title : effect of establishment of modern shopping center on social and economic behavior society banda aceh (case study suzuya mall) name : arif hadi student id : 1201101010046 faculty / department : economics and business / economic development academic advisor : dr. t. zulham s.e ,. m.si concentration : public economics the purpose of this study was to determine the influence of the founding of the modern shopping centers of the socio-economic and behavior of the people of banda aceh. the variables used are modern shopping centers variables as independent variables, while the socio-economic variables and social behavior as the dependent variable. the data used in this study are primary data obtained from the distribution of questionnaires to consumers who've visited suzuya mall. while the models used in this research is descriptive analysis model. based on the results of this study can be concluded that the variable effect on the modern shopping centers of socio-economic and community behavior. socio-economic factors consist of price, income, and tastes. while the non-economic factors (consumer behavior) consists of location, diversity of goods, services and facilities. therefore, for the management of a modern shopping center as the manufacturer should pay more attention and improve the indicators that are considered by consumers in choosing places to shop. keywords: social economics, consumer behavior, modern shopping

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