Abstrak

Baca Juga : KEANEKARAGAMAN TUMBUHAN ANGGREK (ORCHIDACEAE) DI STASIUN PENELITIAN SORAYA, KAWASAN EKOSISTEM LEUSER, SUBULUSSALAM (Putri Geubrina, 2020) ,

Baca Juga : STUDI KERAGAMAN JENIS ANGGREK EPIFIT DAN POHON INANG DI KAWASAN RAINFOREST LODGE KEDAH KABUPATEN GAYO LUES PROVINSI ACEH (DESSY MUTIARA CHANDRA, 2020) ,

analisis data terdiri dari analisis deskriptif, analisis keuntungan untuk mengaanalisis keuntungan yang diperoleh usaha tanaman anggrek marni dan analisis swot untuk menganalisis lingkungan bagi usaha tanaman hias anggrek marni di kota banda aceh. hasil penelitian menunjukkan tingkat keuntungan yang diperoleh yaitu sebesar rp.3.090.362 untuk setiap bulannya dan faktor-faktor internal yang mempengaruhi usaha anggrek marni terdiri dari kekuatan dan kelemahan. sedangkan faktor-faktor eksternal yang mempengaruhi usaha tanaman hias anggrek marni di kota banda aceh terdiri dari peluang dan ancaman. kata kunci: keuntungan, usaha tanaman hias, tanaman anggrek ? entrepreneurial ornamental plants orchid (case study in business marni orchid) in the banda aceh city vira nanda maidila/ agribusiness unsyiah abstract availability of internal factors such as the location of the product and strategic business area and easy to reach a supporting factor marni orchid business in banda aceh to survive. in addition, external factors such as the lack of existence of substitute products also support the development of marni's orchid business. but the reality of limited capital is still an obstacle for businesses orchid marni thus it is not progress to the scale of production. the purpose of this study was to determine the benefits and identifying the internal and external factors that influence the development of orchid business marni in banda aceh. the object of this research is an attempt orchid marni in banda aceh. the sampling method in this research is a case study method. methods of processing and data analysis consisted of descriptive analysis, analysis of profit for the business benefits mengaanalisis orchids marni and swot analysis to analyze the business environment for marni orchid plants in banda aceh. the results showed the level of profits in the amount of rp.3.090.362 for each month and internal factors that affect your business marni orchids consists of strengths and weaknesses. while external factors affecting business marni orchid plants in banda aceh consists of opportunities and threats. keywords: profit, business ornamental plants,

Tulisan yang relevan

PERBANDINGAN KEBERADAAN MIKORIZA ANGGREK DI DALAM JARINGAN AKAR CALANTHE TRIPLICATA (WILLEM.) AMES DAN PHOLIDOTA IMBRICATA HOOK. (Muthia Dayanti, 2020) ,

PENGARUH KOMPOSISI MEDIA TANAM TERHADAP PERTUMBUHABEBERAPA JENIS ANGGREK PADA TAHAP PEMBIBITAN (Sajida Abbas, 2014) ,

ANALISIS KEUNTUNGAN USAHA TAMAN SARI BUNGA DI KOTA BANDA ACEH (Habliana, 2020) ,