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Baca Juga : ANALISIS PENDAPATAN USAHA PEMBIBITAN DURIAN SECARA SAMBUNG PUCUK PADA UPTD BALAI BENIH HORTIKULTURA SAREE KECAMATAN LEMBAH SEULAWAH ACEH BESAR (KHAIDIR BASYIR, 2017) ,

Baca Juga : ANALISIS PENDAPATAN DAN PEMASARAN USAHA BUDIDAYA JAMUR TIRAM PUTIH (STUDI KASUS : UPTD BALAI BENIH HORTIKULTURA SAREE KECAMATAN LEMBAH SEULAWAH KABUPATEN ACEH BESAR) (Muhammad Zaini, 2017) ,

tan tugas akhir ini mengunakan metode observasi, objek yang diamati pada tugas akhir ini adalah bauran pemasaran (marketing mix) yang meliputi 4p terdiri dari produk (product), harga (price), tempat (place), dan promosi (promotion). hasil tugas akhir menunjukan bahwa bauran pemasaran (marketing mix) di uptd balai benih hortikultura tanaman pangan dan perkebunan terdiri dari 4p yaitu produk (product), harga (price), tempat (place), dan promosi (promotion). produk penjualan bibit alpukat dengan ukuran bibit 60 cm dan polybag berukuran m. produksi bibit mencapai 3.000 polybag/tahun. harga, bibit alpukat dijual dengan harga rp 20.000/pollybag. tempat, penjualan bibit dilakukan di uptd bbhtpp dan dipasarkan pada event tertentu. promosi, promosi dilakukan dalam bentuk tulisan dan gambar melalui brosur dan demo, brosur biasanya dibagikan kepada pengunjung, pembeli, maupun mahasiswa yang magang di uptd bbhpp tersebut dan demo biasa dilakukan pada event tertentu seperti pka (pekan kebudayaan aceh). abstract horticultural seed institute for food crops and plantations (uptd-bbhtpp) is one of the agencies that involved in the plant propagation business, located in lembah selawah subdistrict, great aceh regency. this agency is an institution that has long been involved in the nurseries and plant propagation business. one of them is in the propagation of avocado plants. the avocado plant propagation is done once a year in uptd-bbhtpp saree. even though the bbhtpp uptd does not have full marketing, which means it is only serves the community and traders around it, but they still survive until now or in 2019. the purpose of this thesis is to identify the marketing mix business of avocado seeds selling in uptd-bbhtpp saree. this thesis used the method of observation, the object that observed in this thesis is the marketing mix which includes 4p consisting of products, prices, places, and promotions. the results of this thesis show that the marketing mix in the uptd balai horticultural seed plant food and plantation consists of 4p, namely product, price, place, and promotion. it is show that the avocado seed product sales with 60 cm seed size and m.-sized polybags reached 3,000 polybags / year. for the prices, the seeed is sale for idr. 20,000 / polybag. for the place, the seed is sale only in uptd bbhtpp saree and sometimes it’s sale in certain events. for the promotions, it is carried out in the form of writing and pictures through brochures and demos, brochures are usually distributed to visitors, buyers, and students who are apprenticed at the bbhpp uptd and regular demonstrations are conducted at certain events such as pka (aceh cultural week) and agricultural activities.

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