Abstrak

Baca Juga : EFEKTIVITAS PEMBERITAAN MEDIA ONLINE “LINTAS GAYO” TERHADAP PENGETAHUAN MASYARAKAT TENTANG PERKEMBANGAN PEMBANGUNAN DI KABUPATEN ACEH TENGAH (PENELITIAN PADA MASYARAKAT DI KECAMATAN LUT TAWAR) (Irma Yunie, 2014) ,

Baca Juga : HUBUNGAN PERSEPSI MASYARAKAT TENTANG IKLAN KAMPANYE CALEG DI MEDIA LUAR RUANGAN DENGAN KEPUTUSAN MEMILIHRN(STUDI PADA MASYARAKAT KECAMATAN INDRAPURI PADA PEMILU 2014 ) (Khusnul Wardah, 2015) ,

ia ahead of the presidential election. the hashtag #2019gantipresiden movement emerged based on the views of political elites who acted as opposition by raising the issue of president joko widodo's unsuccessful governance. this movement is a campaign to raise the image of a particular couple and decrease the electability of the incumbent president. furthermore, this movement also spread to central aceh so that many central aceh people also participated in spreading the movement through online media/social media. the purpose of this research was to find out the perceptions and involvement of the central aceh community towards the hashtag #2019gantipresiden movement in online media. this research applied a mixedmethod, which was a study that combines qualitative and quantitative methods. data collection was carried out through in-depth interview techniques and the distribution of likert scale questionnaires to 100 research informants. the results of this study indicated that the hashtag movement #2019gantipresiden was a campaign tool to strengthen the anti-incumbent sentiments and the deconstruction of the incumbent president's image, which significantly influenced the central aceh community as indicated by the vote acquisition of joko widodo-ma'ruf amin less than the couple prabowo subianto-sandiaga uno. according to the perception of the central aceh community which was reviewed through questionnaire data, the central aceh community agreed that the hashtag #2019gantipresiden was a campaign and the majority of the central aceh people were involved in the #2019gantipresiden movement by voicing and spreading the movement through online/social media. indirectly it can be concluded that there was a significant influence of the hashtag movement #2019gantipresiden, which was campaigned or voiced through online media/social media on the political orientation of indonesia, especially in the central aceh community. keywords: campaign, hashtag #2019gantipresiden, online

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