Abstrak

Baca Juga : INTEGRATED MARKETING COMMUNICATION RADIO THREE FM ACEH DALAM BERTAHAN DI ERA MEDIA ONLINE (Iin Fernanda, 2019) ,

Baca Juga : ANALISIS STRATEGI PEMASARAN UNTUK EKSPOR PARFUM MINYEUK PRET “ACEH AUTHENTIC PERFUME” (STUDI PT. YAKIN BERSAMA JAYA) (DAUDY SUKMA, 2019) ,

men pemasaran mie berlevel melalui sosial media go-food pada streambox cafe(4) tindak lanjut usaha mie berlevel.metode yang digunakan adalah deskriptif dengan pendekatan kualitatif. subjek penelitian ini adalah manager, 4 orang karyawan dan 10 orang konsumen. pengumpulan data dilakukan dengan teknik observasi, teknik wawancara dan teknik dokumentasi.hasil penelitian menunjukkan bahwa streambox cafe sudah membuat program perencanaan pemasaran dimulai dari merencanakan modal, tempat usaha, jenis menu makanan, karyawan serta target pemasaran. implementasi program sudah di impelementasikan dengan menggunakan pemasaran sosial media go-food dan pemasaran marketing mix yang terdiri dari kulaitas produk, fitur produk dan desain produk namun masih kurang dalam desain makanan, evaluasi sudah dilakukan yaitu evaluasi kasir, karyawan dapur waitres dan keuangan. evaluasi yang dilakukan yaitu evaluasi jenis menu makanan, target pemasaran dan evaluasi keuangan setiap bulannya dan tindak lanjut yang dilakukan yaitu menambahkan desain pada makanan sosial media go-food, pelayanan terhadap pelanggan serta kebersihan didalam menyajikan makanan. kesimpulan perencanaan sudah direncanakan dengan baik mulai dari perencanaan modal, tempat usaha, jenis makanan karyawan serta target pemasaran. impelementasi sudah diterapkan dengan baik namun masih ada kekurangan pada bagian desain makanan. evaluasi sudah dilaksanakan setiap satu bulan sekali dan tindak lanjut yang dilakukan dengan menambakan desain makanan pada sosial media go-food. diharapkan kepada streambox cafe untuk menambahkan desain makanan pada produk yang dipasarkan di sosial media go-food. abstrak dina afrina, 2019.marketing management strategies for leveled noodle through go-jek social media at streambox cafe in darussalam. thesis, vocational education program for family welfare (catering), faculty of teacher training and education, syiah kuala university. advisor: (2) dra. indani, m.si (2) dr. niswanto, m.pd keywords: strategy, marketing management, go-food, streambox cafe streambox cafe is one of the businesses in the field of food that is in great demand among students. streambox cafe sells a wide variety of processed noodles with various types, the hallmark of streambox cafe food is instant noodles that are served at the customer's taste and marketed through social media go-food. research objectives to find out (1) marketing management program at level noodle business through go-food social media at streambox cafe (2) implementation of marketing management at level noodle business through go-food social media at streambox cafe (3) evaluation of marketing management at level noodles through go-food social media at streambox cafe (4) follow up on a level of noodle business. the method used is descriptive with a qualitative approach. the subjects of this study were the manager, 4 employees and 10 consumers. data collection is done by observation techniques, interview techniques and documentation techniques. the results showed that the streambox cafe has made a marketing planning program starting with capital planning, business premises, type of food menu, employees and marketing targets. program implementation has been implemented using go-food social media marketing and marketing mix consisting of product quality, product features and product design but still lacking in food design, evaluations have been carried out namely cashier evaluations, kitchen waiters and financial employees. the evaluations carried out are evaluating the type of food menu, marketing targets and financial evaluations every month and the follow-up that is carried out is adding design to the food social media go-food, customer service and cleanliness in serving food. conclusion planning has been planned well starting from capital planning, place of business, type of employee food and marketing targets. implementation has been implemented well but there are still deficiencies in the design of food. evaluation has been carried out once a month and follow-up is done by adding food design to go-food social media. streambox cafe is expected to add food designs to products marketed on go-food social

Tulisan yang relevan

PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN PADA KONSUMEN CAFE SOCOLATTE DI KABUPATEN PIDIE JAYA ACEH (Malahayati, 2017) ,

STRATEGI KOMUNIKASI PEMASARAN HARIAN PROHABA (syahrul maulizar, 2013) ,

STRATEGI KOMUNIKASI PEMASARAN AMEL PRODUCTION DALAM MENARIK MINAT KONSUMEN DI BANDA ACEH (Nomi Ayudhia, 2014) ,