Abstrak

Baca Juga : KEMENANGAN PASANGAN INDEPENDEN RONI AHMAD DAN FADHLULLAH T.M. DAUD PADA PILKADA 2017 DI KABUPATEN PIDIE (Irvanda Syahputra, 2019) ,

Baca Juga : KEMENANGAN BUPATI DAN WAKIL BUPATI ACEH BARAT PADA PILKADA 2017 (SUATU PENELITIAN TERHADAP PEMASARAN POLITIK PARTAI ACEH) (Sartinawati, 2019) ,

dalah metode deskriptif kualitatif, menggunakan metode wawancara dan studi pustaka. hasil penelitian ini menunjukkan bahwa ada beberapa pemasaran politik yang dilakukan partai aceh pada pilkada 2017 di kabupaten aceh barat, diantaranya visi misi dan program kerja yang jelas, kampanye secara langsung ke masyarakat, penyampaian isu-isu politik, survei ke masyarakat, pencitraan calon bupati, menghadirkan tokoh berpengaruh seperti tokoh mantan kombatan gam, membentuk tim bayangan, serta melakukan pemetaan. selanjutnya pemasaran politik yang dilakukan partai aceh lebih efektif mempengaruhi pemilih di kabupaten aceh barat, hal ini mencakup beberapa faktor diantaranya karena figur h. ramli ms, visi misi dan program kerja yang lebih menyentuh masyarakat, serta karena jargon kandidat. dari hasil penelitian yang peneliti lakukan maka dapat diambil kesimpulan bahwa pemasaran politik partai aceh efektif mempengaruhi pemilih sehingga berhasil memenangkan pilkada 2017 di kabupaten aceh barat. kata kunci: kemenangan, pemasaran politik, pilkada 2017, kabupaten aceh barat. abstract the regional election in aceh barat regency was conducted on february 15, 2017 wherethreepairs of candidates regent and vice regent took part. the pair of h. ramli ms and h. banta putehsyam carried by aceh party success in winning this election. based on the result of the survey conducted by aceh branding institute (abi), h. t. alaidinsyah, the incumbent candidate whichis under thenational party has a higher potential to win the 2017 regional election in aceh barat regency. the result of data recapitulation shows that the acehpartysurpasses the other party with 52.538 votes. this research aims to find out the political marketing which was done by aceh party in winning h. ramli ms to defeat the incumbent candidate in 2017 regional election in aceh barat and to study the political marketing conducted by aceh party which is more effective in influencing the voters in aceh barat regency. the method used in this research is a qualitative descriptive using interview and literary search. the result of the research shows that several political marketing done by the aceh party isclear vision and mission and work program, direct campaign to the community, submission to political issues, survey to the community, excellent self-image of the candidates, presenting an influential figure such as former combatant of the free aceh movement (gam), form a shadow team, and do a mapping.furthermore, the political marketing conducted by aceh party is more effective in influencing the voters in aceh barat regency, which covers on some factors such as the figure of h. ramli ms, vision and mission and work program that impress the community more, and also due to the tagline of the candidate. from the result of the research, it can be concluded that the political marketing conducted by aceh party is more effective in influencing the voters, thus they can win the 2017 regional election in aceh barat regency. keywords: victory, political marketing, 2017 regional election, aceh barat

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