Abstrak

Baca Juga : PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI WISATA DI ACEH (STUDI PADA KOMUNITAS ONLINE @FOTOACEH) (Said Badruzzaman, 2020) ,

Baca Juga : STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN MELALUI AKTIVITAS PROMOSI PADA AKUN INSTAGRAM @REBORN_29 (Maulidya Rita Zahara, 2019) ,

strategi promosi menggunakan media sosial instagram yang dilakukan oleh akun instagram @wisataaceh memiliki beberapa tahapan yang mampu mempermudah @wisataaceh dalam mencapai tujuannya. tahapan yang dilakukan adalah penciptaan konten, perencanaan program, implementasi program, monitoring, dan evaluasi. tahapan pembuatan strategi promosi pariwisata melalui instagram oleh akun @wisataaceh ini sangat membantu dalam menciptakan awareness akan keindahan alam, wisata halal, keberagaman kebudayaan dan kuliner, serta wisata adventure yang dimiliki aceh bagi target marketnya. kata kunci: strategi promosi, pariwisata, instagram. abstract, this research is entitled “analysis on aceh tourism promotion media via instagram account @wisataaceh”. this research is aimed at analyzing aceh tourism promotion strategy via instagram account @wisataaceh. theory used in this research is marketing communication theory since it assists the analysis on promotion strategy particularly via social media. the research approach is qualitative approach. as research subject, there are two informants which are the founder and the admin of @wisataaceh instagram account. as research object, there is @wisataaceh instagram account. data collection method used is interview, observation, and collected documentation. the result shows that @wisataaceh instagram account has conducted tourism promotion activities significantly well by optimizing potential tourists in aceh from local tourist, domestic tourist, and foreign tourist. the configuration of promotion strategy via instagram social media conducted by @wisataaceh instagram account had several phases that enabled @wisataaceh reached its objectives. the phases are content making, program planning, program implementation, and evaluation. those tourism promotion strategy phases via instagram through @wisataaceh account were really helpful in creating awareness towards the beauty of nature, halal tourism, distinctive culture and culinary, and adventure tourism offered by aceh as the targeted market. keywords: promotion strategy, tourism,

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