Abstrak

Baca Juga : ANALISIS EKONOMI REHABILITAS TAMBAK PASCA TSUNAMI DI KECAMATAN PEUKAN BADA KABUPATEN ACEH BESAR (Wagianto, 2020) ,

Baca Juga : STRATEGI PENINGKATAN PRODUKTIVITAS DAN PENDAPATAN TAMBAK UDANG WINDU (PENAEUS MONODON)DI DESA ULEE ATEUNG KECAMATAN MADAT KABUPATEN ACEH TIMUR (RIFKY AGUSTIAN, 2014) ,

ternal strategic factors analysis summary), dan matriks swot (strenght-weakness-opportunity-threats matrix). hasil penelitian menunjukkan bahwa faktor internal yang paling mempengaruhi yaitu kondisi dan letak geografis tambak dan pengadaan benih dengan kualitas benih yang belum terjamin. sedangkan faktor eksternalnya yaitu pangsa pasar masih tinggi dan terjadinya alih fungsi lahan. hasil pendekatan kualitatif menggunakan matriks swot menghasilkan tujuh alternatif strategi, dimana hasil prioritas utama adalah meningkatkan kapasitas potensi hasil produk budidaya dan mengoptimalkan kebijakan pemerintah dalam pengembangan budidaya dengan total bobot yaitu 1,88 dan selanjutnya diikuti dengan alternatif strategi lainya. sedangkan pada pendekatan kuantitatif menggunakan hitungan analisis swot dengan membuat diagram posisi, dimana kondisi usaha tambak udang windu dan ikan bandeng di kecamatan syiah kuala kota banda aceh berada pada kuadran i yaitu strategi agresif. kata kunci: strategi, produktivitas, swot strategies for increasing productivity in tsunami pond in subdistricts syiah kuala banda aceh by mailul izzah/agribusiness department of unsyiah abstrack an earthquake followed by a tsunami wave exposure has caused tremendous damage to people's lives and property around the coastal areas in aceh province . in aceh province alone destruction of infrastructure in the form of damage to the west coast and east coast of aceh and loss of livelihoods. the purpose of this study to analyze internal and external factors that affect the level of productivity of the farm after the tsunami and formulate development strategies that can be applied to improve the productivity of the pond after the tsunami . the data used in the form of primary data and secondary data . the analytical method used is descriptive analysis with qualitative and quantitative approaches , while the analysis tool is table ifas ( internal strategic factors analysis summary ) table efas ( external strategic factors analysis summary ) , and matrix swot (strength - weakness - opportunity - threats matrix ) . the results showed that the internal factors which most affect pond conditions and geographical location and procurement of seed with the seed quality is not guaranteed . while external factors are still high market share and the land use . the results of a qualitative approach using the swot matrix produced seven alternative strategies , where the results first priority is to increase the capacity of the potential for aquaculture products and optimize the results of government policy in the development of cultivation with a total weight of 1.88 and is subsequently followed by other strategic alternatives . while the quantitative approach using swot analysis a matter of making the diagram position , where the condition of black tiger shrimp farming and fish in subdistrict syiah kuala banda aceh is located on the first quadrant is aggressive strategy. keywords: strategy, productivity,

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