Abstrak

Baca Juga : PENGARUH SOCIAL MEDIA MARKETING DAN PROMOSI HARGA TERHADAP KEPUASAN KONSUMEN DAN PENGALAMAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA MASKAPAI PENERBANGAN AIRASIA DI BANDA ACEH (DEVA FAJRI, 2018) ,

Baca Juga : PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH (WOM) DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN 212 MART DI WILAYAH BANDA ACEH (RINALDI, 2020) ,

engaruh terhadap supply chain relationship pada usaha meubel di kota banda aceh, kemudian supply chain relationship berpengaruh terhadap kepuasan pelanggan pada usaha meubel di kota banda aceh serta hasil penelitian ini juga mengungkapkan bahwa keahlian seller berpengaruh terhadap kepuasan pelanggan melalui supply chain relationship sebagai variabel mediasi. kata kunci: keahlian seller, supply chain relationship dan kepuasan pelanggan abstract the purpose of study is to find out (1) the effect of seller expertise on customer satisfaction, (2) the effect of expertise seller to supply chain relationship, (3) the effect of supply chain relationship to customer satisfaction, (4) the effect of seller expertise on customer satisfaction through the supply chain relationship as a mediating variable. this study was conducted on small and medium industrial enterprises (ikm) in the banda aceh city. the object of study related to testing influences and supply chain expertise seller relationship to customer satisfaction. the number of respondents in this study were 50 furniture business in banda aceh taken by convenience sampling. equipment data analysis used in this study is a multilevel regression (hierarchical linier methods) which is operated by software statistics package for social science (spss) 21th version. results of study expertise seller effect on customer satisfaction, expertise seller affect the supply chain relationship in the small and medium enterprises in the city of banda aceh, and supply chain relationships influence on customer satisfaction in the small and medium enterprises in the city of banda aceh and the results of this study also revealed that seller expertise effect on customer satisfaction through the supply chain relationship as a mediating variable. keyword: expertise seller, supply chain relationship and customer

Tulisan yang relevan

PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN SINBUN SIBREH BANDA ACEH (MUHAMMAD DANI RIZQA, 2016) ,

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT(CRM) TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN SUPERMARKET SUZUYA KOTA BANDA ACEH (Fajrul Maulana Bahtra, 2018) ,

PENGARUH MOTIVASI UTILITARIAN DAN MOTIVASI HEDONIS TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PENGUNJUNG SPORT STATION BANDA ACEH (MUNAWWARATUN HUSNA, 2018) ,