Abstrak

Baca Juga : PREFERENSI KONSUMEN TERHADAP PRODUK KUE BHOI KHAS ACEH DI KOTA BANDA ACEH (Jainuddin, 2016) ,

Baca Juga : ANALISIS FAKTOR-FAKTOR DAN KECENDERUNGAN KONSUMEN TERHADAP KONSUMSI APEL LOKAL DAN IMPOR DI KOTA BANDA ACEH (STUDI KASUS DI SUZUYA MALL (Alfi Husna, 2019) ,

ga yang mempengaruhi perilaku konsumen dalam mengkonsumsi teh celup. populasi dalam penelitian adalah sejumlah keluarga yang mengkonsumsi teh celup. teknik pengambilan sampel penelitian ini yaitu secara accidental sampling dengan sampel sebanyak 100 kk. motode analisis yang digunakan adalah regresi linear berganda. hasil uji “f” dan uji “t” menunjukkan bahwa faktor persepsi, motivasi, gaya hidup dan keluarga berpengaruh nyata terhadap perilaku konsumen dalam mengkonsumsi teh celup di kota banda aceh. kesimpulan dari hasil penelitian mengungkapkan bahwa faktor persepsi, motivasi, gaya hidup dan keluarga berpengaruh nyata terhadap perilaku konsumen dalam mengkonsumsi teh celup di kota banda aceh. kata kunci : teh celup, perilaku konsumen, analisis regresi linear berganda analysis of factors that influence consumer behavior in consuming tea bag in banda aceh city by: nabella volary/agribusiness syiah kuala university tea is the most consumed beverage after water that can be enjoyed cold or hot. the type of tea that most widely consumed by consumer in banda aceh is tea bag. many factors that influence consumer behavior whether to purchase and consume teabag. but in fact, many consumers do not understand their wants, needs and purpose that made them decide to consume tea bag. thus, the factors that influence consumer behavior to consume teabag be interesting to researched. this research was conducted in banda aceh. the object of research was the consumption of tea bag by household consumers in the city of banda aceh. the scope of the study is limited to the factor of perception, motivation, lifestyle and family that influence consumer behavior in consuming tea bag. the research of this population is a number of household that consume teabag. the sampling techniques of this research is accidental sampling with samples are 100 head of household. the analytical method used is multiple linear regression. the result of of “f” test and “t” test indicates that the factor of perception, motivation, lifestyle and family significantly effect consumer behavior in consuming tea bag in banda aceh city. keyword: tea bag, consumer behavior, analysis of multiple linear

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGERUBI PERMINTAAN BERAS PADA TINGKAT KONSUMEN DI KOTA BANDA ACEH (Syafri Gani, 2020) ,

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